Looking to hire a GEO agency? First, what is GEO? Geo stands for generative engine optimization. It's also sometimes called Answer Engine Optimization or AEO. And to add to the confusion, some people refer to it as AI SEO. The main thing to understand is that the term refers to helping companies show up in ChatGPT, Gemini, and other large language models or AI apps. If your company is based in North America, you can easily hire a geo agency like AI Friendly from Canada or the U.S. The agency's location is less important that their understanding of your company, the clients or customers you serve, the areas you operate in, and the prompts your clients or customers likely type into ChatGPT.
By Adam, founder of AI Friendly
AI Friendly is based in Vancouver, Canada, and we serve clients in Canada and the United States. If you're trying to figure out whether to hire an agency in your own country, whether location even matters for this kind of work, what it costs, how you'd know it's working, and how to get started, here's where we stand on each of those.
01Do you need a Canadian agency or a US agency?
We work with founders and small marketing teams in both countries from one team based in Vancouver. The work itself, research into your market and buyers, content and technical fixes, and measurement across AI engines, doesn't change by border. What does matter is that your site, your profiles, and anywhere you're cited online state your own service area clearly, whichever countries you actually serve.
02Does location matter for AI visibility work?
Your own location matters for your copy: your site should say plainly where you're based and which countries you serve, because that's part of what AI systems read when they decide whether to name you in an answer. Our location matters less for how we do the work: research, content, and technical implementation happen the same way whether you're in Toronto, Austin, or anywhere else in Canada or the US. What changes is which local directories, review sites, and regional context we look at for your market.
03What it costs, and in what currency
Our AI Visibility Audit is USD $1,000. It's a founder-reviewed assessment: we review your site, your market, your competitors, the buyer questions people actually ask, your keyword universe, and your content gaps, and you get evidence, findings, a prioritized list, and a walkthrough call. A person on our team visits your website and checks the findings personally.
The managed GEO service that follows the audit doesn't have a published price yet. We go through scope and cost on a call once we understand what your site and market need.
04How we measure results
We track keyword visibility across ChatGPT, Gemini, and Perplexity, alongside Google AI Overviews, and report the work completed and what changes. We don't promise rankings, citations, traffic, leads, or revenue. What you get is a clear record of what we did and what shifted.
05How to start
Start with our free website scan. You'll get an AI Readiness Score, prioritized technical and content checks, and one live ChatGPT snapshot. From there you can book a 20-minute call to go through your results, or move straight into the AI Visibility Audit if you already know you want the deeper research. The detailed GEO plan itself is built once you move into managed service, after the audit.
If you want to read more about what the audit actually covers before you book anything, our audit guide walks through what you receive, how it differs from an SEO audit, and who it's for.